Core competency

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Core competency is an organization's major value-creating capability that determines its competitive weapons.

Definitions

According to Management by Robbins and Coulter (14th edition),

Core competency. An organization's major value-creating capability that determines its competitive weapons.

Aspects

Basics

To be the Competency, it shall:
  1. Help a seller of the marketable access markets.
  2. Benefit customers.
  3. Be difficult for the competitors to imitate.

VIRO filter

VIRO stands for Valuable, hard to Imitate, Rare, and an Opportunity to exploit.