Cultural needs

Cultural needs is the portion of customer needs, especially of internal customers, beyond products and processes that are instead related to preservation of status, job security, self-respect, respect of others, continuity of habit patterns, and still other elements of what is broadly called the cultural pattern. These seldom are stated openly.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Cultural needs. The portion of customer needs, especially of internal customers, beyond products and processes that are instead related to preservation of status, job security, self-respect, respect of others, continuity of habit patterns, and still other elements of what is broadly called the cultural pattern. These seldom are stated openly.