Ethnocentrism
Ethnocentrism is the attitude that one's own culture is superior to others.
Definition
According to Looking Out, Looking In by Adler, Proctor (15th edition),
- Ethnocentrism. The attitude that one's own culture is superior to others.
According to the HRBoK Guide,
- Ethnocentrism. Belief that one's own culture is superior. The belief that one's own culture is the center of everything and other cultures are less effective or less important.