Value
Value is the performance characteristics, features, and attributes, and any other aspects of goods and services for which customers are willing to give up resources.
Definition
According to Management by Robbins and Coulter (14th edition),
- Value. The performance characteristics, features, and attributes, and any other aspects of goods and services for which customers are willing to give up resources.
According to the BABOK Guide (3rd edition),
- Value (business analysis). The worth, importance, or usefulness of something to a stakeholder in a context.
According to the Marketing Communications by Fill (5th edition),
- Value. A customer's estimate of the extent to which a product or service can satisfy their needs.