Motivation
Motivation is the processes that account for an individual's intensity, direction, and persistence of effort toward attaining a goal.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Motivation. The processes that account for an individual's intensity, direction, and persistence of effort toward attaining a goal.
According to Management by Robbins and Coulter (14th edition),
- Motivation. The process by which a person's efforts are energized, directed, and sustained toward attaining a goal.
According to Cost Accounting by Horngren, Datar, Rajan (14th edition),
- Motivation. The desire to attain a selected goal (the goalcongruence aspect) combined with the resulting pursuit of that goal (the effort aspect).
