Advertising

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

According to the Marketing Communications by Fill (5th edition),

Advertising. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.

According to the ASME EMBOK,

Advertising. Mass media communications of a specific message (or set of messages) to potential buyers.