Content perspective

Content perspective is a term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position.

Definitions

According to the Marketing Communications by Fill (5th edition),

Content perspective. A term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position. IMC works when there is a consistency throughout the various materials and messages.