Research and development

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Research and development is generating and experimenting with ideas related to new products, services, or processes.

Definitions

According to Cost Accounting by Horngren, Datar, Rajan (14th edition),

Research and development. Generating and experimenting with ideas related to new products, services, or processes.

According to Managerial Accounting by Braun, Tietz (5th edition),

Research and development (R&D). Researching and developing new or improved products or services or the processes for producing them.

According to the Strategic Management by David and David (15th edition),

Research and development. Monies spent by firms to enhance existing products/services and/or create new and improved ones.
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