Advertising

Advertising refers to either (a) distribution of those messages that are approved by someone who pays for that distribution or (b) an enterprise that distributes those paid messages.

Definitions

According to Juran's Quality Handbook by Defeo (7th edition),

Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

According to the Marketing Communications by Fill (5th edition),

Advertising. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.

According to the ASME EMBOK,

Advertising. Mass media communications of a specific message (or set of messages) to potential buyers.

• Advertising, in the case of the Cyber, is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The Team, for examples, may purchase advertising to support its activities at marketplaces and social media. Often, but not necessarily, advertising also entails creation of marketing messages. If so, their ownership depends on agreements.