Affective attitude
Affective attitude (alternatively known as affective component) is the emotional or feeling segment of an attitude.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Affective component. The emotional or feeling segment of an attitude.
According to Management by Robbins and Coulter (14th edition),
- Affective component. That part of an attitude that's the emotional or feeling part.
According to the Marketing Communications by Fill (5th edition),
- Affective component. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.
