SWOT framework
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SWOT framework (hereinafter, the Framework) is a tool that maps analyses of the enterprise environment. SWOT is an acronym for strengths, weaknesses, opportunities, and threats.
Components
- Strength. Any activity the organization does well or its unique resource.
- Weakness. An activity the organization does not do well or a resource it needs but does not possess.
- Opportunity. A positive trend in the enterprise environment.
- Threat. A negative trend in the enterprise environment.
