Product intro copy

A product intro copy (alternatively known as introduction copy or, simply, intro copy; with reference to a tagline, also known as a tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content; hereinafter, the Text) is a brief textual description of a product that is used in order to introduce this product in various media. In other words, the Text is a reiterated phrase identified with the product that the Text introduces.