Landing page

A landing page (alternatively known as capture webpage; hereinafter, the Page) a single webpage that welcomes a visitor to the website to which the Page belongs. The Page casually returns in response to user's clicking on a search result delivered by a web search engine, marketing promotion, marketing email, or an online advertisement.

Any website has at least one, but theoretically can have many Pages. The Page that uploads when a user of the World Wide Web enters the URL of the highest hierarchy of a website in his or her web browser is called website front page, lead capture page, homepage (or, alternatively spelled, home page). If the Page is not specified, it assumes to be the homepage.

Purposes

The Page is a vital sales driver. In a regular sales funnel, targeting tools like social media or online ads drive potential consumers to conversion tools with the goal to convert them, meaning their conversion from possible consumers to paying customers. The Page can possibly serve as a targeting tool and conversion tool.

Conversions

The Page is one of the most important, and often the primary conversion tool of a website.

Directing

There are two major types of directing:

1. If the Page haven't achieved the conversion, it may either direct potential consumers to other webpages or action tools such as face-to-face meetings or feed other marketing efforts of a possible seller.
2. If point-of-sale tools of the website are located outside of the Page, the Page can direct the converted customers to those tools.

Filtering

If targeting tools haven't filtered potential consumers out of all the visitors, the Page can possibly help accomplish that task.

Features

Intro copy

Main wikipage: Product intro copy

Although a product intro copy is a feature of a website and not only the Page, its importance for the Page can be crucial.

Testimonials

Main wikipage: Testimonial