SWOT analysis

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SWOT analysis (alternatively known as [[SWOT framework; hereinafter, the Framework) is a tool that maps analyses of the enterprise environment. SWOT is an acronym for strengths, weaknesses, opportunities, and threats.


Definition

According to Management by Robbins and Coulter (14th edition),

SWOT analysis. An analysis of the organization's strengths, weaknesses, opportunities, and threats.

Components

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