Attitude
Revision as of 17:47, 3 June 2020 by MariamKhalid (talk | contribs)
Attitude is an evaluative statement or judgment, either favorable or unfavorable, concerning objects, people, or events.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Attitude. An evaluative statement or judgment concerning objects, people, or events.
According to Management by Robbins and Coulter (14th edition),
- Attitude. An evaluative statement, either favorable or unfavorable, concerning objects, people, or events.
According to Marketing Management by Keller and Kotler (15th edition),
- Attitude. A person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.
Components
- Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person. In other words, the cognitive component is the opinion or belief segment of an attitude.
- Affective component. The emotional or feeling segment of an attitude.
- Behavioral component. The segment of an attitude that refers to an intention to behave in a certain way toward someone or something.
