Marketable
A marketing mix (alternatively known as product model, marketable compound, and, when already marketed, marketed compound; hereinafter, the Mix) is a model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge.
- Marketing mix. A model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge. Any marketing mix is a combination of components of a marketable that a business controls in order to influence consumers to purchase this marketable. Any marketing mix includes a (1) deliverable, which can be divided in an unpackaged deliverable and packaging, (2) product delivery, which may incorporate delivery personnel, and (3) product charge, which can be divided in a price, financing, and acceptable payment methods.
- Product delivery. The action of delivering marketables either ordered or for sale. Delivery personnel may be important for this delivery.
- Product charge. A payment asked for a marketable. Not only its price, but also financing and acceptable payment methods may be important for this charge.
- Product presentation. The proffering or giving of a marketable to its potential consumers, particularly, through product manuals, official website, and public relations.
- Branding. The marketing practice of creating a name, symbol, or design that identifies and differentiates a marketable from other marketables.
