Focus group

Focus group is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.

Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Focus group. A gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.

According to Juran's Quality Handbook by Defeo (7th edition),

Focus group. The popular technique of placing customers in a setting led by a trained facilitator to probe for the understanding of customer needs.