Vision

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Vision is a long-term strategy for attaining a goal or goals.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Vision. A long-term strategy for attaining a goal or goals.

According to the Corporate Strategy by Lynch (4th edition),

Vision. A challenging and imaginative picture of the future role and objectives of an organization, significantly going beyond its current environment and competitive position. It is often associated with an outstanding leader of the organization.

Related concepts

Related lectures