Adoption
Revision as of 17:36, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Adoption is an individual's decision to become a regular user of a product. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :A...")
Adoption is an individual's decision to become a regular user of a product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Adoption. An individual's decision to become a regular user of a product.