Market segmentation

From CNM Wiki

Revision as of 10:53, 11 July 2020 by EshwaN (talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to: navigation, search

Market segmentation is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Retrieved from "https://pravka.bskol.com/w/index.php?title=Market_segmentation&oldid=52415"