Production house
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Production house i a general term which refers to organizations who produce film and video, CDs and DVDs and other digital products, mailing and fulfillment houses, photographers and other activities necessary to support the generation of marketing communication activities.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Production house. A general term which refers to organizations who produce film and video, CDs and DVDs and other digital products, mailing and fulfillment houses, photographers and other activities necessary to support the generation of marketing communication activities.
