Mass customization
Revision as of 10:46, 4 June 2020 by MariamKhalid (talk | contribs)
Mass customization is providing customers with a product when, where, and how they want it.
Definition
According to Management by Robbins and Coulter (14th edition),
- Mass customization. Providing customers with a product when, where, and how they want it.
According to Marketing Management by Keller and Kotler (15th edition),
- Mass customization. The ability of a company to meet each customer's requirements
