Viral marketing
Revision as of 21:22, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Viral marketing is using the Internet to create word-of-mouth effects to support marketing efforts and goals. ==Definition== According to Marketing Management by Keller...")
Viral marketing is using the Internet to create word-of-mouth effects to support marketing efforts and goals.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Viral marketing. Using the Internet to create word-of-mouth effects to support marketing efforts and goals.
