Data mining
Revision as of 19:40, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Data mining is the extracting of useful information about individuals, trends, and segments from the mass of data. ==Definition== According to Marketing Management by Ke...")
Data mining is the extracting of useful information about individuals, trends, and segments from the mass of data.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Data mining. The extracting of useful information about individuals, trends, and segments from the mass of data.