Tying agreement
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Tying agreement is an agreement in which producers of strong brands sell their products to dealers only if dealers purchase related products or services, such as other products in the brand line.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Tying agreement. Agreement in which producers of strong brands sell their products to dealers only if dealers purchase related products or services, such as other products in the brand line.
