Service
Service is a marketable in a form of work carried out for or on behalf of others. The concept of value co-creation is central for those services that involve significant inputs from the customers and other stakeholders.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Service. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
According to Managing Quality by Foster (6th edition),
- Service. A mix of intangibles and tangibles that are delivered to the customer.
According to the BABOK Guide (3rd edition),
- Service (business analysis). The performance of any duties or work for a stakeholder, from the perspective of the stakeholder.
According to the ITIL Foundation 4e by Axelos,
- Service. A means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific costs and risks.
