Satisfaction

Satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations.

Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Satisfaction. A person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations.

See also

• Job satisfaction
• Student satisfaction
• Customer satisfaction