Behavioral attitude
Behavioral attitude (alternatively known as behavioral component or conative component) is the behavioral segment of an attitude that constitutes an intention to behave in a certain way toward someone or something.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Behavioral component. The behavioral segment of an attitude that constitutes an intention to behave in a certain way toward someone or something.
According to Management by Robbins and Coulter (14th edition),
- Behavioral component. That part of an attitude that refers to an intention to behave in a certain way toward someone or something.
According to the Marketing Communications by Fill (5th edition),
- Conative component. A part of the attitude construct, this refers to an individual's disposition or intention to behave in a certain way.
