Strategic alliance
Corporate alliance is a cooperative deal that stops short of a merger; also called a strategic alliance.
Definitions
According to Financial Management Theory and Practice by Eugene F. Brigham and Michael C. Ehrhardt (13th edition),
- Corporate alliance. A cooperative deal that stops short of a merger; also called a strategic alliance.
Related concepts
- Financial management. A combination of enterprise efforts undertaken in order to procure and utilize monetary resources of the enterprise.
