Landing page

A landing page (alternatively known as capture webpage; hereinafter, the Page) a single webpage that welcomes a visitor to the website to which the Page belongs. The Page casually returns in response to user's clicking on a search result, marketing promotion, marketing email, or an online advertisement.

Any website has at least one, but theoretically can have many Pages. The Page that uploads when a user of the World Wide Web enters the URL of the highest hierarchy of a website in his or her web browser is called website front page, lead capture page, home page, or default home page. If the Page is not specified, it assumes to be home page.