Product intro copy

A product intro copy (alternatively known as introduction copy or, simply, intro copy; in online marketing, also known as a tagline slogan, tagline content, tagline phrase, tagline text, tagline pitch, and description content; hereinafter, the Text) is the shortest description of a product that is used in order to introduce a product in various media.

Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.