Landing page

A landing page (alternatively known as capture webpage; hereinafter, the Page) a single webpage that welcomes a visitor to the website to which the Page belongs. The Page casually returns in response to user's clicking on a search result delivered by a web search engine, marketing promotion, marketing email, or an online advertisement.

Any website has at least one, but theoretically can have many Pages. The Page that uploads when a user of the World Wide Web enters the URL of the highest hierarchy of a website in his or her web browser is called website front page, lead capture page, homepage (or, alternatively spelled, home page). If the Page is not specified, it assumes to be the homepage.

Purposes

The Page is a vital marketing tool. In a regular online marketing process, targeting tools like social media drive potential consumers to the Page with the goal to convert them, meaning their conversion from possible consumers to paying customers.

Conversions

The Page is one of the most important, and often the primary conversion tool of a website.

Filtering

If targeting tools haven't filtered potential consumers out of all the visitors, the Page can possibly help accomplish that task.