BCG matrix
Revision as of 10:37, 2 June 2020 by MariamKhalid (talk | contribs)
BCG matrix (hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
Definition
According to Management by Robbins and Coulter (14th edition),
- BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
