First mover
Revision as of 10:46, 2 June 2020 by MariamKhalid (talk | contribs) (Created page with "First mover is an organization that's first to bring a product innovation to the market or to use a new process innovation. ==Definition== According to Management by Ro...")
First mover is an organization that's first to bring a product innovation to the market or to use a new process innovation.
Definition
According to Management by Robbins and Coulter (14th edition),
- First mover. An organization that's first to bring a product innovation to the market or to use a new process innovation.
