Augmented product
Revision as of 17:48, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Augmented product is a product that includes features that go beyond consumer expectations and differentiate the product from competitors. ==Definition== According to M...")
Augmented product is a product that includes features that go beyond consumer expectations and differentiate the product from competitors.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Augmented product. A product that includes features that go beyond consumer expectations and differentiate the product from competitors.
