Brand community
Revision as of 18:15, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brand community is a specialized community of consumers and employees whose identification and activities focus around the brand. ==Definition== According to Marketing M...")
Brand community is a specialized community of consumers and employees whose identification and activities focus around the brand.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand community. A specialized community of consumers and employees whose identification and activities focus around the brand.
