Brand equity
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Brand equity is the added value endowed to products and services. brand equity drivers the three main ways you build brand equity through choice of brand elements, marketing programs and activities and leveraging secondary associations.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand equity. The added value endowed to products and services. brand equity drivers the three main ways you build brand equity through choice of brand elements, marketing programs and activities and leveraging secondary associations.
