Brand extension
Revision as of 18:18, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brand extension is a company's use of an established brand to introduce a new product. ==Definition== According to Marketing Management by Keller and Kotler (15th editi...")
Brand extension is a company's use of an established brand to introduce a new product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand extension. A company's use of an established brand to introduce a new product.
