Brand knowledge
Revision as of 18:18, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brand knowledge refer to all the thoughts, feelings, images, experiences, beliefs, and so on, that become associated with the brand. ==Definition== According to Marketin...")
Brand knowledge refer to all the thoughts, feelings, images, experiences, beliefs, and so on, that become associated with the brand.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand knowledge. All the thoughts, feelings, images, experiences, beliefs, and so on, that become associated with the brand.
