Brand line
Revision as of 18:19, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brand line refer to all products, original as well as line and category extensions, sold under a particular brand name. ==Definition== According to Marketing Management...")
Brand line refer to all products, original as well as line and category extensions, sold under a particular brand name.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand line. All products, original as well as line and category extensions, sold under a particular brand name.
