Brand personality

From CNM Wiki
Revision as of 18:20, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brand personality is the specific mix of human traits that may be attributed to a particular brand ==Definition== According to Marketing Management by Keller and Kotler...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Brand personality is the specific mix of human traits that may be attributed to a particular brand

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Brand personality. The specific mix of human traits that may be attributed to a particular brand
Retrieved from "https://pravka.bskol.com/w/index.php?title=Brand_personality&oldid=48286"