Brand promise
Revision as of 18:25, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brand promise is the marketer's vision of what the brand must be and do for consumers. ==Definition== According to Marketing Management by Keller and Kotler (15th editio...")
Brand promise is the marketer's vision of what the brand must be and do for consumers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Brand promise. The marketer's vision of what the brand must be and do for consumers.
