Brick-and-click

From CNM Wiki
Revision as of 18:29, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Brick-and-click refer to existing companies that have added an online site for information and/or e-commerce. ==Definition== According to Marketing Management by Keller...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Brick-and-click refer to existing companies that have added an online site for information and/or e-commerce.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Brick-and-click. Existing companies that have added an online site for information and/or e-commerce.