Category extension
Revision as of 18:35, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Category extension refer to using the parent brand to brand a new product outside the product category currently served by the parent brand. ==Definition== According to ...")
Category extension refer to using the parent brand to brand a new product outside the product category currently served by the parent brand.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Category extension. Using the parent brand to brand a new product outside the product category currently served by the parent brand.
