Category membership
Revision as of 18:35, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Category membership refer to the products or sets of products with which a brand competes and that function as close substitutes ==Definition== According to Marketing Ma...")
Category membership refer to the products or sets of products with which a brand competes and that function as close substitutes
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Category membership. The products or sets of products with which a brand competes and that function as close substitutes
