Cause-related marketing
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Cause-related marketing is marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Cause-related marketing. Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.
