Channel coordination
Revision as of 18:48, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Channel coordination is when channel members are brought together to advance the goals of the channel as opposed to their own potentially incompatible goals. ==Definition...")
Channel coordination is when channel members are brought together to advance the goals of the channel as opposed to their own potentially incompatible goals.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Channel coordination. When channel members are brought together to advance the goals of the channel as opposed to their own potentially incompatible goals.
