Channel power
Revision as of 18:54, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise. ==Definition== According to Marketing Man...")
Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Channel power. The ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
