Consumer-adoption process
Revision as of 19:22, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Consumer-adoption process refer to the mental steps through which an individual passes from first hearing about an innovation to final adoption ==Definition== According to...")
Consumer-adoption process refer to the mental steps through which an individual passes from first hearing about an innovation to final adoption
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Consumer-adoption process. The mental steps through which an individual passes from first hearing about an innovation to final adoption
