Consumer involvement
Revision as of 19:23, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Consumer involvement is the level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus. ==Definition== According to Mark...")
Consumer involvement is the level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Consumer involvement. The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus.
